The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com.

Your 2026 Sturgis Rally pass will secure you a place at the Sturgis Buffalo Chip. Getting your Sturgis Motorcycle Rally passes at the Buffalo Chip now is the only way to lock in the lowest price, so you can get the most out of your Sturgis experience! 

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• World-Class Concerts
• Camping, Cabins, RVs, Glamping
• Multiple Stages of Entertainment
• Multiple Days of Racing
• Motorcycles As Art™ Exhibit
• Bikini Beach Swim Paradise
• Much, Much More!