Event Information

The American road has always been more than a way to get somewhere. It's where ideas begin, friendships are formed, and stories are written one mile at a time.

P66 Rallye is a curated, ten-day journey across America that brings together exceptional cars and the people shaping the future of automotive culture. Designers, artists, builders, entrepreneurs, photographers, racers, and collectors all sharing the same road.

In October 2026, as Route 66 celebrates its centennial, P66 Rallye has been recognized by the Route 66 Centennial Commission as the official commemorative Rallye. Our route follows one of America's most iconic highways from St. Louis to California, while celebrating the communities, landscapes, and creative spirit that have always defined the American road trip.

Each morning begins with coffee, conversation, and a special launch into some of the country's most memorable driving roads. Each evening, the Rallye arrives in a new town for public celebrations featuring live music, local food, exhibitions, talks, installations, and private experiences created exclusively for Rallye participants.

This is a thoughtfully curated driving experience for people who believe the journey matters as much as the destination. From vintage sports cars and purpose built rally machines to custom builds and modern performance cars, every application is reviewed to ensure the Rallye reflects the culture, creativity, and spirit that define P66.

Whether you join us for the full journey or one of our two day experiences, every entry becomes part of the story.

Every Participant Receives:

  • -Participation in the Rallye driving experience, where applicable to your selected package.

  • -Access to morning launch events and participant programming.

  • -Access to evening celebrations and destination experiences included with your package.

  • -Official Rallye credentials, participant gift package, and commemorative keepsakes.

  • -Curated accommodations and hosted meals throughout your selected experience.

Optional Experiences:

Vehicle Concierge

Arrive with nothing to think about except the drive. Our concierge team manages detailing, maintenance coordination, and secure overnight vehicle storage throughout the Rallye.

P66 Time Capsule

One of only one hundred commemorative collections created for the Centennial Rallye. Each includes exclusive apparel, limited edition objects, and keepsakes available only to Time Capsule holders.