Maison Sports Illustrated transforms Montreal’s most iconic landmarks into immersive, design-led environments—reimagining historic spaces as one-of-a-kind settings for Grand Prix Weekend. From a 150-year-old church to an iconic train station, each edition is defined by scale, intention, and a distinctly elevated point of view. At the intersection of sport, music, and fashion, Maison brings together a global audience to define the scene in Montreal—an experience where culture, energy, and hospitality converge at the very centre of Grand Prix Weekend.

Heading into 2026, Maison Sports Illustrated returns as the centre of Montreal Grand Prix Weekend, taking over the iconic Windsor Station for a two-night, design-forward experience on Friday, May 22 and Saturday, May 23. Blending immersive art installations with upscale, refined entertainment, Maison SI welcomes a global audience of celebrities, tastemakers, and race weekend insiders. Set within one of Montreal’s most historic venues, the experience unfolds as a high-energy yet elevated environment—where music, culture, and premium hospitality come together to define the weekend.