Hemmings and Motoring Culture Club (MC2) present UpShift, a groundbreaking event at Monterey Car Week, that combines the passion for classic cars with the vibrant history of Hip-Hop. Scheduled for Thursday, August 15th at SandBox in Sand City, CA, the event introduces an elemnet of cultural celebration by bringing a fresh, inclusive moment to the tradtional festivities while fostering connection between classic cars and Hip-Hop.

Why UpShift?

UpShift is a collaborative initiative with MC2, a platform focused on curating the future of the car community. UpShift represents a significant milestone for Hemmings, promoting a more accessible classic car culture. This event not only celebrates the profound influence of Hip-Hop on classic car culture but also activley opens the doors to a broader and more diverse audience. By integrating this dynamic music genre with automotive history, UpShift seeks to create a welcoming environment that transcends traditional boundaries, inviting enthusiasts of all backgrounds to connect over shared passions. This commitment to inclusivity is at the heart of the companies' missions, ensuring every participant feels a sense of belonging within the broader car community.

Event Highlights:

Iconic Classic Cars: Attendees will enjoy a curated display of classic cars that left a mark on Hip-Hop culture. Each car's unique story will be shared, including their appearances in music videos and associations with Hip-Hop legends.

Hip-Hop and Culture: The event will feature a live DJ blending genres from disco to classic Hip-Hop. The DJ will serve as the musical backdrop to the cars and evoke the spirit of car culture synonymous with the 80s, 90s and 2000s.

Inclusive Experience: With a mission to open doors to the car community, UpShift is an intentionally welcoming space for enthuiasts from all walks of life, whether they are seasoned aficionados or new to the scene.

Hemmings invites interested sponsors to join them in making this event a memorable celebration that enriches the Monterey Car Week experience. If you wish to participate, please email events@hemmings.com.