Get ready to treat yourself at the Guilty Pleasures Snack Festival at the Fredericksburg Convention Center — a delicious celebration of the salty, the sweet, and the sinfully indulgent.

This one-of-a-kind food festival brings together bakeries, candy makers, gourmet snack creators, dessert artisans, and specialty food brands all under one roof. Wander through aisles filled with irresistible treats, from decadent baked goods and handcrafted chocolates to gourmet popcorn, loaded sweets, savory snacks, and unique foodie creations you won’t find in big-box stores.

Admission gives you access to the festival floor where you can browse, shop, and discover new favorites from a wide variety of specialty snack vendors. Meet the makers behind the treats, explore new flavors, and pick up delicious finds to take home. Some vendors may offer samples along the way, but the focus of the event is discovering and purchasing incredible snacks and sweets from talented local creators.

Whether you’re a self-proclaimed snack lover, have a sweet tooth that refuses to quit, or simply enjoy finding unique foods from small businesses, the Guilty Pleasures Snack Festival is the perfect place to indulge your cravings and discover something new.

Show Hours:
🕙 10:00 AM – 5:00 PM

Bring your friends, bring your appetite, and come explore the snacks, sweets, and savory indulgences everyone will be talking about — because the best foods are the ones you’re not supposed to love. 😈🍩🍿