Fuerza Regida launched the first-ever Don’t Fall in Love Fest in their hometown of San Bernardino, California. The festival bridged genres and cultures, spotlighting the best of música mexicana and hip-hop—two dominant sounds of the region. The lineup featured Lil Baby, Sexyy Red, Xavi, Kodak Black, Luis Conriquez, and Bone Thugs-N-Harmony. Drawing over 20,000 attendees—a first in the city’s history—the festival marked the beginning of a new tradition for San Bernardino and beyond.