Welcome to The House of Italian Beef, the world’s first and therefore greatest experience devoted entirely to the Chicagoland classic.
From its humble “Peanut Wedding” origins to its recent A-List turn at the center of prestige television, the Italian Beef sandwich is a Pop-Cuisine icon. It’s an American original, fiercely debated, deeply loved, and worthy of its own museum. So we built one.
Arby’s and Chain invite you inside to explore the history, rituals, artistry, controversies, and culture of the Midwest’s most notorious sandwich, then taste it for yourself with Arby’s new Italian Beef Sandwich, coming to menus nationwide for a limited time.
Tickets are free, but required.
Each reservation includes one Arby’s Italian Beef Sandwich, soft drinks, and for guests 21+ during happy hour sessions, a craft cocktail – plus full access to the experience and a few surprises along the way.
Each reservation includes:
One (1) Arby's Italian Beef Sandwich
One (1) Soft Drink
One (1) Craft cocktail for guests 21+ attending the opening event of Thursday, January 22, 2026 or the happy hour sessions on Friday, January 23, 2026
Full access to the experience including a few surprises along the way
We ask that you come during your allotted entry time to ensure access and minimal wait time. Entry is first come, first served and subject to capacity limits; RSVP confirmation does not guarantee entry. The event organizers and sponsors reserve the right to refuse entry or service to anyone at their discretion.
Thursday, January 22, 2026: House of Italian Beef Opening Night
Hours: 6:00-8:00 pm EST
Details: Free admission. First come, first serve. Food, drink & cocktails included. Must be 21 years old to consume alcohol.
Friday, January 23, 2026: House of Italian Beef ‘Dip After Dark’ Happy Hour
Session 1: 4:30pm - 6:30pm EST
Session 2: 6:30pm - 8:30pm EST
Details: Free admission. First come, first serve. Food, drink & cocktails included. Must be 21 years old to consume alcohol.
Saturday, January 24, 2026: House of Italian Beef Exhibition Hours
Session 1: 11:30am - 2:00pm EST
Session 2: 2:00pm - 4:30pm EST
Details: Free admission. First come, first serve. Food & non-alcoholic drinks included.