Around the time of Coachella’s set time announcements came the launch of the official 2014 Coachella iOS and Android application. In past years, many festival goers, including myself, used the Coachella app to create personal schedules by adding specific artists we wanted to see and track their set times. The map feature was also incredibly helpful with navigating around the massive festival grounds.
Coachella App Technology
This year, Coachella has implemented Apple’s iBeacon technology, which is a fairly fresh development in the tech industry. iBeacon uses micro-location technology that extends your location services and can alert apps when you approach or leave a location. Additionally, it can deliver proximity aware notifications, geo-based information, and navigation to users. To take full advantage of Coachella’s iBeacon technology you must have a device that is bluetooth-enabled and runs iOS 7 or higher. (Sorry Android users!)
Coachella’s iOS app offers many additional features such as push notifications with the latest festival updates, in-app wristband registration, a detailed map of the grounds, and a social section to capture all of the Coachella shenanigans through Facebook, Twitter, and Instagram.
Coachella App Design
When it comes to Coachella’s general brand aesthetic and design, “fun” and simple is the approach they seem to take. This angle, which is being mirrored by many top brands these days, was demonstrated with the launch of their new website earlier this year. The design of the new iOS and Android applications also correspond with a very simple interface and intuitive user experience.